Building, maintaining and supporting manufacturers in their digital transformation journey is what drives Cristian. After a long tenure working for a global CPQ leader with sales configuration, Cristian is now working with Modular Management customers to achieve the most of their operationalization of the product architecture model in PALMA. A key enabler for a more efficient product design and development process are the integrations connecting PALMA with Aras. The long-term success of product-centric manufacturers is dependent on creating a streamlined digital thread.